Public relations practitioners routinely inform top management of issues and situations that could escalate. The corporate culture and attitude of management have a lot to do with how executives respond to these warnings. Ethical issues often provide the triggering event for crises.
Discuss the following:
Looking back at the BP oil spill what triggering events can you identify that could have assisted management in anticipating this crisis?
How do you think knowing these events would have affected the outcome?
Do you think the outcome would have been better, worse, or the same? Explain.