Public relations as a result of the gulf oil spill


Problem: As I'm watching the news about the horrible oil spill that BP has taken the blame for, do you feel that they will ever make a come back from causing the greatest environmental detriment in history? How could a PR firm ever take them on as a client and make this all right and make us believe in this company again? Would you take them on as a client if they called you tomorrow knowing that they are 'winging it' as the ABC Nightline News guy called it?

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Marketing Management: Public relations as a result of the gulf oil spill
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