Psychological factors influencing consumer behaviour


Question1) “DigiTel” has hired a new manager whose main responsibility is to ensure that all resources are allocated effectively. He has decided to use scheduling and budgeting to ensure that this occurs.

Which management role is being used?

(A) Financial
(B) Decisional
(C) Interpersonal
(D) Informational

Question2) A socially responsible business would aim to achieve which of the following goals simultaneously?

(A) Increase product range and growth
(B) Break even and personal recognition
(C) Increase market share and diversification
(D) Profit maximisation and ecological sustainability

Question3) “Regal Cosmetics” has decided to focus on customer retention through using personalised letters to invite customers to trade shows and introducing a points program to reward loyal customers.

This is the example of which of the following marketing concepts?

(A) Customer marketing
(B) Customer orientation
(C) Marketing orientation
(D) Relationship marketing

Question4) What are two psychological factors influencing consumer behaviour?

(A) Perceptions and social class
(B) Perceptions and attitudes
(C) Income and social class
(D) Income and attitudes

Question5)  Which of the following is the covert form of industrial action by employees?

(A) Strikes
(B) Lockout
(C) Sabotage
(D) Dismissals

Question6) Owners of the company have maximised profits through process of buying a majority share of another company and selling its assets. Which of the following describes this practice?

(A) Auditing
(B) Factoring
(C) Asset stripping
(D) Corporate Governance

Question7) A business is using performance appraisal to ascertain their employees’ areas of strength and areas for improvement. Which role of employment relations is this a feature of?

(A) Training
(B) Acquisition
(C) Maintenance
(D) Development

Question8) Which of the following is not the legal influence on global businesses?

(A) Contracts
(B) Regionalism
(C) Dispute resolutions
(D) Intellectual property

Use the diagram below to answer Question 9.

1544_Management theories.jpg

Question9) The above diagram shows characteristics of which of the following management theories?

(A) Systems
(B) Political
(C) Scientific
(D) Behavioural

Use the Balance Sheet below to answer Questions 10 and 11.

                                            Kitchen Tops
                                            As at May 30th

Current Assets              $               Current Liabilities            $
Inventory                  155 000        Accounts Payable         20 000
Cash                        10 000           Bank Overdraft            40 000
Accounts Receivable    80 000           
               
Non Current Assets        Non Current Liabilities
Equipment    180 000        Mortgage    300 000
Motor Vehicles    90 000           
                           Owner’s Equity   
                          Owner’s Capital          80 000
                          Net Profit          75 000

Question10) What is the present ratio for “Kitchen Tops”?

(A) 2:1
(B) 4.1:1
(C) 1.4:1
(D) 2.4:1

Question11) What is the return on owner’s equity for “Kitchen Tops”?

(A) 20%
(B) 48%
(C) 75%
(D) 80%

Question12) “Unique Lace” wishes to create clothing that is perceived as ‘high-status’ by consumers. Which channel choice of distribution must “Unique Lace” use?

(A) Niche
(B) Selective
(C) Exclusive
(D) Intensive

Question13) Which organisation in NSW is responsible for administering laws relating to occupational health and safety?

(A) Health Ministry
(B) WorkCover Authority
(C) Compensation Authority
(D) Workers Compensation Commissioner

Question14) A business, which manufactures steering wheels and seats, has recently acquired a car assembly business. What process is this business engaging in?

(A) Sourcing
(B) Global web
(C) Vertical integration
(D) Horizontal integration

Question15) “Mirrors On the Wall Pty Ltd” wishes to expand their business overseas in order to reduce their cost per unit by increasing their production levels. Which of the following is the major reason for “Mirrors On the Wall” expanding?

(A) Tax minimisation
(B) Acquiring resources
(C) Cushioning economic cycle
(D) Achieving economies of scales

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Management Theories: Psychological factors influencing consumer behaviour
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