Question 1:
Illustrate out the techniques of environmental analysis-SWOT, PEST.
Question 2:
Write down the good qualities of the sales person.
Question 3:
Illustrate out the term Product mix. Illustrate out the components of product mix.
Question 4:
What are the significant types of services which can be provided to industrial and individual customers, by service providers?
Question 5:
Write concise notes on:
A. Determinants of Price
B. Objectives of pricing decisions.
Question 6:
Illustrate out the personal, socio-cultural, Psychological determinants of consumer behaviour.