Question: Smertin and Jones is a small firm providing advice on all aspects of personal finance. Their industry is heavily regulated and, being a small firm, the costs of regulation can be a heavy burden. In a newspaper article this morning it is predicted that a further area of the firm's business, private medical insurance, may be subjected to brand new regulatory requirements from next year. This possibility is an example of: a. Market risk b. Financial risk c. Business risk d. Event risk