Homework: Land & Nature Jerky Analysis
Be sure to show your work (points will depend upon my being able to tell what you did).
a. We went over incremental revenue to cost in class. Compute the ratios for 2018 for i) trade promotions and ii) consumer promotions. Please compare each to the industry average.
b. We went over the Return-on-Marketing-Investment (ROMI) in class. Provide the ROMI for 2018 and 2019 for BOTH trade promotions and consumer promotions.
c. Kathy Ayers has asked you to provide two things that you think might explain the trade promotion results and two things that you think might explain the consumer promotion results. Be sure to carefully explain.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.