Case Study by Ivey Publishing DOUGH T.O: A Sweet Expansion Opportunity
Market analysis: Provide information on the size and growth of the market, the environment, current and past strategies, and the marketing mix, including the following:
Segmentation analysis: Provide information on segmentation, attractive segments, present and potential segmentation, profitability of each segment (for the purpose of this course, customers are those in the distribution channel who purchase products, while consumers are the final purchasers or end users).
Competition analysis: Provide the strategy used by each competitor (segments, and so on).