Provide the description of your product and market
Problem
Develop a Marketing Strategy using the following to guide you:
• Identify a product/service of your choice.
• Provide the description of your product and market.
• Identify your segment, target market, and positioning strategy.
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Identify a product/service of your choice. Provide the description of your product and market. Identify your segment, target market, and positioning strategy.
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Provide at least one characteristic for each component of the model. Explain how you think these elements will impact the success of Canadian Tire.
It may be current ad or non-current- some students have used a TV ad from more than ten years ago. Again, your write-up should deal with just one specific TV ad
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