Assignment Task: International Marketing Management
Case Scenario: Choose an international organization (with any product) of your choice preferably where you are working or worked with or familiar with and prepare an entry plan for international markets. Your report should investigate various factors that influence the entry mode of the company into the global market along with the potential barriers that might hinder the expansion of the chosen firm. Various marketing strategies in order to enter into the international market should also be explored. The details of the expected project report format are given below:
1. Executive Summary: [500 words]
2. Introduction: Provide some background information on the chosen organization in the context of marketing management. [300 words]
3. Application of theory into practice: The following concepts/theories/models should be covered:
(i) Marketing process and STP. [1000 words]
(ii) A critical evaluation of the marketing mix of the chosen organization. [2000 words]
(iii) The role of marketing models, tools and techniques in developing new products and effective marketing plans. The models discussed should include at least one model among (Porter's Model, SWOT Analysis, and PESTLE) and at least one Model among (BCG Matrix, Ansoff Matrix, and Product Life Cycle Model). [2000 words]
4. Conclusions and Recommendations: Provide recommendations for an adequate marketing strategy for the chosen organization to expand the business in the global market. [750 words]
5. References: You should use the Harvard referencing system only.
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