Problem:
You are the analyst at the business intelligence department of a retail, marketing and auditing consulting company and your new client is a Global Toys Corporation, one of the world's largest toy manufacturers with operations across the globe. A few weeks ago, the company appointed a new Marketing Director, and in a recent presentation she announced a new strategy for some of the best-selling toy products. You are asked to lead in developing a case study (a visual story line) that will help the executive team for better and faster understanding of the presented information. In the new director's keynote, she wants to go over some facts about current business performance and then use that data to make the case for a new strategy. Additionally, the business intelligence department wants to present this report and require you to answer a series of questions.