Companies around the globe are using social media to connect with their customers.
Consider an online social media network, such as Facebook or LinkedIn, and respond to the following:
- For targeting new customers, examine the advantages and disadvantages of using these social networks compared to search engine advertising.
- Provide specific examples of products that lend themselves more to social networks than to search engine advertising.
- Discuss how this avenue of marketing might be effective in the success of a new product associated with existing brands.
Write your initial response in 300-500 words.
Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style.