Comprehensive Project Assignment: Product and Pricing Decisions
I. This piece of your comprehensive project will focus on product concepts.
Suppose you chose Keto food or Ketonuts food as a your product business
i. How would you classify your product (i.e. Convenience, Shopping, Specialty or Unsought)?
ii. Describe the type of packaging and labeling you would use.
iii. Describe the global issues in the branding and packaging of your product.
iv. Provide some rationale for the points you are making.
II. This piece of your comprehensive project will focus on pricing decisions.
i. Describe the pricing objective that you would use for your product (i.e. Profit-Oriented, Sales Oriented, Status Quo).
ii. Describe how 3 (your choice) of the determinants of price (i.e. Stages in the Product Life Cycle, Competition, Distribution Strategy, Internet, etc.) will impact.
iii. Provide some rationale for the elements you chose.
iv. Describe the marketing channels that you would make use of (i.e. Direct, Retailer, Wholesaler, Strategic Partner etc.).
v. Provide some rationale for the elements you chose.