Question: By the end of this case study, students should be able to: • provide reasons for poor working conditions at Amazon and within the online retail sector at large; • evaluate how the following concept applies to Amazon: happy employees lead to happy customers and enhanced shareholder value; • examine the role of shareholder activism in improving working conditions for employees. • propose ways that consumers can pressure firms to improve working conditions for employees; and • propose ways that Amazon could improve working conditions for employees.