Problem: The toy industry has been on a stellar growth into a lucrative billion dollar industry worldwide. Despite that, it is also an intensely competitive and rapidly changing industry. Assuming you are the Director of Sales and Marketing Manager of LEGO, you are required to produce a one year brief marketing plan to boost the sales growth of the toy brand in the Malaysia market.
Question:
Financials Goal: Critically appraise how each relevant channel and marketing communication strategies action plan can helps to achieve the annual financial objective logically? You are encouraged to provide some minor calculation to show quantity sales to meet the financial goal successfully.