Problem
You have just been hired by Nike to define a target market for their light-up shoe product. This product is a running shoe that lights up around the bottom portion of the shoe. The lights on the bottom portion of the shoe were created to help customers see where they are running or walking in the dark. The lights will come in different neon colors such as green, pink, blue, and yellow.
Details:
• Slide I: Cover Slide (Your name, class, and assignment name)
• Slide II: Provide 4 different demographic segments for the Nike Shoe
• Slide III: Provide 2 different geographic segments for the Nike Shoe
• Slide IV: Provide 5 different psychographic segments for the Nike Shoe
• Slide V: Provide 1 behavioral segment for the Nike Shoe.