Key Assignment: Marketing 21 Century
Conduct a current literature (no more than 5 years old) review on 21st-century marketing strategies. In a 12-15-page scholarly paper, discuss and examine strategic plans for new markets. Provide professional examples of recent, innovative marketing and share best practices and recommendations for a selected company. Your paper should include the following:
• APA 6th ed., 12-15-page scholarly paper
o Cover page
o Abstract and 3-5 key words
o Introduction (what the paper is about and how it is organized)
o Literature review (a discussion that integrates what was found in the literature regarding strategic plans for new markets)
o Body (analysis of how the literature relates to 21st-century marketing strategies)
o Application (share best practices, professional and personal experiences)
o Recommendations (for the selected 21st-century business)
o Conclusion (concluding remarks and recommendations for future research)
o References (at least 10 recent peer reviewed scholarly articles; at least 5 industry articles or sources)
• The cover, abstract, and reference pages are not included in the 12-15 page count.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.