The case study scenario:
Given all the service guarantees we see or hear on a daily bases, do these really make you feel better about the services you are paying for at the bank, restaurant, cable company or retail store?
Give specific examples of good and bad guarantees you have encountered and at least one example of a time you had to evoke a guarantee.
The solution provides an example of "above and beyond" outstanding customer service, along with examples of poor service where there was no honor in guaranteeing a good product.