Assignment task: The franchise owners of the Homesryr'e Hamburgers restaurant in Mississauga are very upset because the Homestyie Harroargers restaurant in downtown Toronto provides peer customer service. The Mississauga restaurant owners complain to the restaurant chain's head of?ce that the downtown Toronto restaurant is damaging the overall Homemade Hamburgers brand and reputation. Is this situation an example of horizontal channel conflict or an example of vertical channel conflict? Explain your answer in no more than 3 bullet points.