Question 1) Give an Example of a product and use either framing effects or nudge theory to have people buy or use your product.
Question 2) Every week, Sam buys five lottery tickets. He has never won, but he knows two people who have won in the past year. Sam firmly believes that it's just a question of time before his luck changes, and he wins, too.
- What is the thinking error?
- How would you fix this situation?