Problem: Provide an example of creative advertising in print media (e.g. newspaper, magazine) - please include a screenshot of the advertisement and answer these questions in a main post:
What is the big idea? How and why does it work?
Creative directors say the copy and artwork must work together to product a concept - Explain what the words in the Ad contribute and how they work with the visual.
Who is the target audience, what media vehicles would you place this ad in and how frequently would you suggest the target audience should be exposed to this advertisement?