Discussion Post: Selecting Marketing Strategies
Marketing strategies provide direction for marketing efforts that support the goals of the strategic plan. As described, there are three basic marketing strategies:
a) Undifferentiated Strategy
b) Focus Market Strategy
c) Segmented Strategyyou will select an appropriate marketing strategy for each of the following long-term care organizations:
d) Happy Valley Health Care is an 80-bed, rural long-term care organization with little to no competition. Over the years, the organization has been able to meet the needs of its marginalized customer base and provide long-term care, skilled care, and physical therapy to its patients.
e) Sunny Valley Health Care is a 150-bed, urban long-term care organization that specializes in renal care, cardiac patients, and skilled care for orthopedic patients undergoing knee and hip replacement surgery.
f) Green Acres Health Care is a 300-bed, inner city long-term care organization that specializes in caring for elderly patients with dementia often associated with Alzheimer's disease and traumatic brain injuries.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.