Question: Product: 1 page for section; add the charts & graphs to the appendixes
- Points of difference of your new/revised product or service
- Unique product quality, attributes and benefits to target market
- Consider branding the potential impact on other products in the portfolio
Pricing: 2 pages
- Pricing strategy
- Specific price for the new/revised product/service
- Demonstrate pricing is consistent with company brand equity & product's positioning
Promotion: 4 pages
- Choose a combination of promotion mix elements and explain WHY they are appropriate
- Provide detailed information about the message conveyed via EACH ELEMENT CHOSEN
- Describe how the promotion mix is integrated: all elements reinforcing each other (consistency & complementarity)
Place: 2 pages
- Describe your recommended distribution strategy; show its consistency with target market
- Demonstrate distribution is consistent with product positioning