Problem: Kale Nursery is an independent flower store specializing in retail sales and weddings. Their owner Kristi is the point of contact from Kale Nursery. She is familiar with the basics of marketing technology, but she is not a technical person.
Scope of Work includes writing the maximum questions in preparation that you will ask in a discovery call with the client.
Example: initial SFMC implementation, a custom preference center, two email templates, and one journey.