Provide arguement that advertising is not a barrier, Marketing Management

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Provide arguement that advertising is not a barrier

Assignment task: Defenders of advertising that argue that advertising is NOT a barrier to market entry contend that:

Question options:

there are economies of scale in advertising
there is no relationship between intensity of advertising and market share
large volumes of advertising are necessary to compete in many industries
advertising is only one factor amongst many that ultimately contribute to the success of a product

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Marketing Management: Provide arguement that advertising is not a barrier

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Marketing Management: Provide arguement that advertising is not a barrier

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