Question: The paper will be based on this article Integrated Marketing Communications Plan- Rice Krispies (By Stefan Kovacevic)
• Provide an outline of the elements that are used as part of the integrated approach you chose to review. How were the elements used to launch the new product?
• Describe the relative importance of these elements. How can they be utilized for the particular company with its new product in the markets they selected?
• Explain which elements you think are the most effective and provide justification for your reasoning.
• Explain how effective you think the integrated marketing communication was and provide justification for your reasoning.