Focus: Developing an appropriate marketing plan with emphasis on ‘marketing mix' strategy for a new product or service in an existing or new international market.
Task: The purpose of this assignment is to provide an opportunity to utilise your knowledge of international marketing to undertake an analysis of the overseas market condition to develop a practicable marketing plan.
Below is an example of an international marketing plan which is shown and explained in detail in chapter 8 of your text book.
In completing this assignment students should determine their own format and content based on the assignment focus and task as detailed above.