Assignment: New Zealand Road Safety Advertising
1) The objective of the case study analysis is to provide an opportunity to examine and report on the outcomes of a business case in a collaborative environment.
2) All questions at the end of the case study are to be answered. The questions are to be discussed with reference to the concepts presented in the text. Wider reading is recommended to broaden the perspective of your answers. At least 4 academic journal references should be cited.
3) Each report will need to contain sufficient detailed information to clearly address the issues.
4) Refer to the attached file for the case study on NZ Road Safety Advertising.
Book: Integrated Marketing Communications 5th Asia Pacific Edition by Bill Chitty, Edwina Luck, Nigel barker, Anne-Marie Sassenberg, Terence A. Shimp, J. Craig Andrews.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.