Problem: Research Methodology
• Present three unidimensional and three multidimensional abstract concepts. Explain why these concepts have either one or more than one dimension.
• Provide an operational definition of the concept of service quality and develop questions that would measure service quality.
• Define each of the following concepts, and then operationally define each one by providing correspondence rules between the definition and the scale:
o Purchasing intention for an iPhone
o Consumer involvement with cars
o A workaholic.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.