Assignment: Research-Based Marketing Plan Initial Proposal - Internal and External Marketing Environments
• Review the Market analysis report and Product development reports submitted by you in the past.
• Construct a proposal to JGJ Inc. of 750 words (+/- 50 words) using at least four credible and objective sources not provided as resources in the course in your analysis, plus at least one source provided in the course reading list.
• Use the titles from the Market Analysis Report Template (find in attachments) to create four sections for this part of the consultant's report:
o Porter's five forces model
o Other macroenvironmental external factors
o Required Internal Resources and Competencies to Compete in the Market
o Required Licenses, Patents, and Rulings or Legal Requirements to Compete in the Market
• Porter's five forces model is a standard for industry analysis, used extensively to understand the core profitability of a market. Because you have been hired to provide expert objective insight, you are expected to deliver a deep-level analysis using the Porter model. It is not the obvious factors, such as "the existing competition will fight for market share," that create confidence in your ability from the client. It is the identification of the core foundational elements of an industry and the complicated interaction of external and therefore non-controllable factors that determine if a product launch is likely to be successful. Identifying those factors will make you seem valuable to your client.
• It is very likely that JGJ Inc. may not have all of the required internal competencies and resources necessary to compete in the new market. Since you are not an insider, you do not know all of your client's capabilities, capacities, and resources. You do not need to know. Your role here is to provide a thorough objective description of what is needed, not to analyze or rate your client. Therefore, you will need to provide an objective overview of these needed competencies and resources so JGJ's management team can determine what it has and what it needs.
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Download:- Market-Analysis-Report-Template.rar