Provide an introduction briefly describing the problems

Question

Using the required readings and a minimum of two external professional or scholarly resources, provide a critical analysis of Mattel's Barbie Goes to China case study.

Provide an introduction briefly describing the problems Mattel faced.

Use the required readings and two external resources of your choice (not Wikipedia) to identify six cultural issues that U.S. businesses must address before attempting to sell their products internationally. Include citations in your analysis.

Assess how Mattel performed on the six issues that you identified.

Conclude with a summary and recommendations.

Remember to include a references page.

Length: 4-6 pages not including assignment cover sheet, title page, and references page. Begin your assignment with the NCU cover sheet, followed by a title page, and then an introduction, where you will state the purpose of the paper. Use topic section headings for each of the bullets (centered and bolded). Remember to cite your sources within the text of your document. End with a concluding paragraph, followed by the references page. If you have in-text citations, they must appear on the references page.

Your response should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect professional business writing and current APA standards.

Answer 1

By utilizing the required readings and a minimum of two external professional or academic resources, give a critical assessment of Mattel's Barbie Goes to China case study. 1) Give an introduction in brief illustrating the problems Mattel faced. 2) Make use of the required readings and two external resources of your choice to recognize six cultural issues which U.S. businesses should address before trying to sell their products internationally. Comprise citations in your assessment. 3) Evaluate how Mattel performed on the 6 issues which you recognized. 4) Sum up with a summary and proposals. The paper must be in 4 to 6 pages including cover sheet, title page and references page. The response must explain thoughtful consideration of the ideas and theories represented in the course by giving new thoughts and insights relating directly to the topic. Your response must reflect professional business writing and present APA format.