Assignment
E-business helps organisations to reach many clients in a considerable wider economic market. Organisations can sell items to various markets using websites. Assume you are managing McDonalds in South Africa during COVID-19. Give a detailed report based on the statement and taking into consideration questions I-IV
Question I
Provide an in-depth analysis on the importance of E-Business to McDonalds as a company. Critically advise McDonalds on the issues that need to be taken into consideration in order to ensure quality in digital supply chains, thus improve quality of service to its customers.
Question II
With reference to relevant theory and your own examples, critically analyse the trust and service quality of McDonalds's online business.
Question III
Use examples from McDonalds and critically discuss the process of online consumer behavior including the limitations of the consumer buying behaviour.
Question IV
Critically discuss E-Procurement process that McDonalds should follow when buying its goods and services from various suppliers.