Assignment: Identify a Company
The Company I choose: Macy's shopping department
With companies investing heavily in big data analytics, analysts are expected to learn how to gather and analyze data from multiple data sources.
The following final project is an opportunity to demonstrate what you have learned from the course, and apply your understanding of market intelligence research to provide responses to the items listed below:
1. Identify a company
2. Provide an analysis the company history
3. Analyze their financial history (if startup, industry financial)
4. Identify their target market
5. Identify a critical area of growth
6. Provide an analysis of their market entry strategy
7. Provide a segment analysis and identify a new segment opportunity
8. Provide a recommendation for an AdWords campaign
9. Create a value spectrum analysis for the company
10. Provide the KPI metrics
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.