Questions:
1. Provide an analysis of the Mattel Barbie.what factors shape perceptions of the brand in the eyes of parents young girls?
2. What brand problems did the Bratz line of dolls create the Barbie brand?
3. How might social media affect perceptions of both Bratz and Barbie doll lines?
4. Do you think the efforts made by Richard Dickson were most effective ways to restore the brand?defend your answer.
5. Going forward, what tactics would you use to and build the Barbie brand?
Case scenario is attached below review it and answer the following questions
Attachment:- Barbie doll.rar