Assignment: Marketing Related Research Paper
Length: 15 pages.
Topic: English education market in China.
By analyzing already existed English education institutions' example in China to generate a feasible and reliable marketing strategy for a new English education institution in China.
1. Provide at least 5 already existed real English education institutions(ex. New Oriental) and find their marketing strategy.
2. Including data analyze (chart & graphs are preferred)
ex. find out how many percent of China English education institutions use which marketing strategy successes and how many percent of China English education institutions use which marketing strategy failed.
3. Use SWOT to do analyze the data (IMPORTANT!)
4. Generate a well-organized and detailed marketing strategy for a newly started English education institution in China (the strategy should include but not limited to course setting, advertising, institution construction, target age of students, etc.)
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.