Marketing Assignment
Case #4 Zara's Value Chain
Provide a value chain analysis of Zara's business model. Specifically, for each primary and secondary activity in which Zara has a substantial value-creating activity, list the key components of this activity. Identify at least one value-chain activity that is a "core competence" creating economic value for Zara. To encourage conciseness, there is a limit of two pages (single-spaced) for this assignment.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Attachment:- Zara-fast-fashion-case-study.rar