1. Provide a summary of the comparison of the selected company's financial ratios to those of a competitor.
2. Where are your company's ratios strong, and where is there room for improvement?
3. What recommendation would you make to improve the selected company's financial ratios? (Expand on your recommendations from the Module Two memo.) Provide a more detailed rationale for choosing this strategy. If your recommendation is different from the recommended strategy you identified in the Module Two memo, explain why.
4. Based on the company's mission statement, does the recommended strategy above align with company's mission?