Content
Using the Marketing Plan Worksheets as guides, prepare the following analysis:
1. Provide a Situational Analysis of the current Internal and Customer Environments
2. Research and prepare an analysis of the External Environment
3. Complete SWOT Analysis and SWOT Matrix
4. Develop at least 3 Competitive Advantages based on SWOT analysis
5. Develop a Strategic Focus from the most sustainable competitive advantages.
Format:
APA Format Required
Abstract Required
Title Page and Reference Page
Use APA formatted headers and subheads as needed.
A minimum of 6 outside references required.
6-8 pages, not including title page, abstract and reference page.