Assignment task:
Marketing Book Review
Assignment: select, read, analyze, and provide a review of the marketing book, 1000 Social Media Marketing Tricks by Gary K. Clark
Required Outline / Grading Criteria:
- Central thesis of book (20%)
- Two examples the author provides to support thesis (20%)
- Two initiatives the reader can do to successfully implement the core thesis of the book in their Brand of the Decade company which is Amazon (20%)
- One thing you learned about marketing that you didn't know prior to reading this book (10%)
- Recommendation - do you recommend this book for others to read, yes or no, why or why not (10%)