Problem: You have recently joined a new IT consulting firm called BISM-Digital which will specialise in providing tailored and cutting-edge information systems to governments, banks, manufacturers, and other large organisations. BISM-Digital has been approached by several firms that have indicated they need: (i) new cutting-edge information systems tailored to their organisation's needs; (ii) information systems delivered as quick as possible so as to better compete in the market; (iii) want to actively be involved and engage with BISM-Digital throughout the information systems development process; and, (iv) that because of the novelty of their information systems projects the development process must be able to accommodate change. These firms have also expressed concerns that information systems development projects are frequently late, have high failure rates and the end product rarely meets their requirements. With these requirements, BISM-Digital prefers to deliver projects following a SCRUM methodology. Your first consulting assignment is as a project manager for a small business that is seeking to implement Vision 6 as their new marketing tool for emails, newsletters, and SMS communications with customers. The project should not take any longer than six (6) months from start to finish. You feel that this project doesn't really suit an agile delivery model but something more structured. You are tasked with making a recommendation on whether BISM-Digital should follow either a Scrum or Waterfall approach for information systems development.
Provide a recommendation to your manager of BISM-Digital in relation to the most suitable Information System Development (ISD) methodology that should be used for this project. Present four reasons why the recommended ISD methodology could lead to a more successful outcome. Additionally, contrast your reasons with the alternate approach.