Marketing Assignment
Read the word.doc first and answer those following question
1. Provide a list of at least five pieces of information that airlines have about their customers, and for each, explain how that information might help the airline provide better customer service.
2. What do these types of customer relationship management (CRM) efforts require in terms of data and technology?
3. How might its use of customer data help one airline out-compete another?
4. Besides airlines, what's another industry that could improve customer service through the use of data about its customers?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Article: What the Airline Knows About the Guy in Seat 14C By Scott McCartney.