Homework: Creating a Marketing Supply Chain
My Project Topic is: Yoga Studio
Earlier in the course we learned why chain management is so important to marketing managers. I we don't own it, we cannot sell it! This week you'll create a simple supply chain for your marketing plan. (Here's some information you may need to help you with this homework)
Homework requirements: You will follow a format similar to the "do first" homework at the beginning of Module. Make sure that you have completed that exercise before attempting this component of the marketing plan. There are TWO parts to this component.
Part I: In about 2 to 3 paragraphs provide a high level view of your supply chain. Consider what you will need to successfully take your product to market and where you might encounter breaks or obstacles in the chain. You should also address the issue of what type of suppliers you might need and where they are located. What issues do you anticipate? Do not forget to consider political, trade and social issues. If you need a steady supply of coffee or chocolate, will you buy only Fair Trade? Are there child labor issues? Import restrictions?
Part II: You will create Word chart with three columns: Up stream Mid-stream Down stream If you are not familiar with these terms, visit the activity in Module. For each of the columns, identify 4-5 items that you will need for a complete supply chain. Bullets are fine, but make sure that you are clear. In the last row, list your typical end user. Are you direct to consumer or are you selling to a retailer or wholesaler? In some cases, you may have an entirely different end user. Your chart will look similar to this: SUPPLY CHAIN FOR PRODUCT ABC Up stream Mid-stream Down stream
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.