Specifically, the following critical elements must be addressed:
Overview: Provide a concise overview of the company you have selected.
Expand your analysis by including pertinent information about the company's new product launch.
Justification: Justify your reasoning for selecting this company.
Your overview and justification must be 1 to 2 pages in length (plus a cover page and references), and must be written in APA format.
Use double spacing, 12-point Times New Roman font, and one-inch margins.