Assignment task:
My Company: Viventium INC
Review Goals - Provide a brief overview of the 3-5 SMART marketing goals. Make sure to explain how each marketing goals support the broader business goal(s).
My Goals - Smart Goals
Goal: Develop a strong online presence with Viventium's products and services that will enable the customer to save money and be more efficient with their independent digital activities
SMART Goal: Increase brand awareness and user engagement by 20% within 6 months).
Goal: Solve technical problems easily with Viventium's products and services
SMART Goal: Increase number of customer service inquiries resolved within 7 days by 10% within 3 months
Goal: Easily identify and promote discount codes, special offers, and promotions that Viventium provides in order to save money.
SMART Goal: Increase use of discount codes and special offers by 15% within four months
Define your audience, who are they - be specific!
Specify a timetable for your campaign. You should commit for at least 1 year, but you might elect to run the campaign for 18 months or longer, depending on the nature of your business.
Buy-in - Explain how you will build buy-in internally. Without commitment and dedication, your program will not succeed. Describe how you will communicate your plan launch to the rest of the company and how you will enlist supporters to get people at the company on board.
Management - Who at your company is going to work on the campaign? What specific actions they will take (and when)?
Choose someone within your company to act as point person for the campaign. They should be intimately familiar with your brand, as well as dedicated to making the outreach campaign a success.
Set a schedule for how this person may check metrics, so they can adjust as necessary if the program isn't taking hold the way you'd like.
Step 2 - Program Incentive
Compensation - How will you compensate your influencers?
Step 3 - Program Launch
Pitch - How will you create outreach pitches that get influencers on board?
Be specific: you don't have to actually write the pitch, but explain what you are planning to include, and why you feel that what you plan to say in the pitch will persuade the influencer to share.
Also address whether you plan to offer influencers compensation: money, sample products, admission to events, etc.
Contact - What specific channels will you use to contact the influencers? Will you contact your selected influencers via email, Twitter, LinkedIn, distinctive swag packages sent via postal service, etc.
Based on your target influencers preferences, explain why the approach(es) you propose will work.
Align the platforms and channels with the analysis you've conducted in previous weeks, and explain how you know that you can reach these influencers on these specific sites, traditional channels, social networks, etc.
Story - What story do you want influencers to share? How does that story help you to meet one of your stated goals?