Assignment task: Product or Service Chosen for Marketing Plan: Provide a brief description of the product and this product you choose is exit.
1. External Influences: Regulatory forces - economic trend - social demographic trends - technology trends
2. Competitive Analysis: Market share trends - marketing activity assessment - competitive innovations
3. Product Analysis - Sales volume trends - Market share trends - Distribution trends - New -product activity - Marketing communications activity?
4. Competitive Analysis - Market share trends - Marketing activity assessment - Competitive innovations
5. SWOT Analysis - Strength - Weaknesses -Opportunities - Threats
6. Market Analysis
Market size and growth rates - regional market importance - seasonal analysis - consumer data - consumer behaviour - product trends - media expenditure trends.
7. Product Analysis
Sales volume trends - market share trends - distribution trends - New-product activity - marketing communication activity
After choose a product answers all question below. Include source.