Problem
• Identify a cause that needs persuasion, and imagine you are in the PR team for this company or organization. Identify the public, the values and views associated with the topic and engage in an analysis of persuasive arguments that can be elaborated to align with the public.
• Provide a background for the "cause", and the involvement of the organization, include a part that talks about your own values and views, and introspect in whether or not your views are closer to those of the public, and if so, if this means that you will be compromising your values in order to persuade the public to the cause.