Provide 4p for competitive analysis to each competitors, Marketing Management

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Provide 4p for competitive analysis to each competitors

Assignment task: Marketing Exercise

You are planning to open a home fragrance shop in Malaysia and Singapore. Before you open , you need to do research planning on those competitors.

LILIN + CO
Pristine Aroma
HOOGA
MUJI
M&S Calm (MARKS & SPENCER)
HYANG
Kandle Kandle
Nudecco
SCENTS BY SIX (Singapore)
About The Scent (Singapore)

* Please go their website and research before answering the question.

Question 1: Based on the 10 brands listed above, provide 4P'S for Competitive Analysis to each competitors and provide one explanation to each P (Product, price, place, and promotion)

Question 2: Provide how the new company can use supply chain KPI or metrics to improve the weakness? Provide recommendations and how we can adopt ait?

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Marketing Management: Provide 4p for competitive analysis to each competitors

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Marketing Management: Provide 4p for competitive analysis to each competitors

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