Assignment:
Competitors BlueBev and RedBev have the same long-term prospects concerning growth and ROICs. RedBev temporarily stumbles during a new product launch, and profits drop considerably as the company scrambles to fix the error. Which company is likely to have the higher enterprise-value to-EBITA multiple? Why?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.