Pros and cons of using the web as a distribution channel
Problem: What are the pros and cons of using the web as a distribution channel? Are there some situations where it should not be a part of the channel mix?
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Choose one of the top ten companies and perform research to find out how your chosen company uses societal marketing in their overall marketing plan and what impact it has made on their annual revenues and other aspects of their business.
Question: Public Relations strategies are often used to increase exposure of a brand and/or product with the direct expectation of increasing sales as a result of heightened awareness.
How will the distribution channels differ for an organization that primarily provides a service from one that produces a tangible good? What similarities will exist?
Problem: Considering the different tasks a salesperson must perform, how is the job different for an automobile salesperson and a representative selling a computer system?
How does the Environmental Energy Program contribute to Wal-Mart's finance or how does it fit in to their Financial Statements such as balance sheet, income statement, or cash flows?
Question: Many people would find it easy to believe that the aforementioned mistakes tend to be committed by smaller, inexperienced firms that are new to export. However, many people would be surprised to discover that many larger firms and conglo
In six months you are to present a complete business plan for Able Corporation to the Strategic Officers Steering Committee (SOS-C).
Question: Are there unique issues and perhaps rules that should govern product placements in movies? Please provide your reponse by following the APA standards.
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