Pros and cons of using celebrities in marketing campaigns
Problem: Present the pros and cons of using celebrities in marketing campaigns with a product that is currently using a celebrity in their advertisements and make a case for using/or not using a celebrity to promote the product.
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Assignment: What value is added by the following? Rates in terms of "high", "low" or "none" and explain:
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Advertisers have special responsibilities when advertising to children or collecting data from children online. They should take into account the limited knowledge, experience, sophistication and maturity of the audience to which the message is di
Present the pros and cons of using celebrities in marketing campaigns with a product that is currently using a celebrity in their advertisements and make a case for using/or not using a celebrity to promote the product.
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First, explain the mirror metaphor. Then, apply it to how Levi’s jeans, the iPAD and Crest White Strips fit into (or not) our American culture. (Minimum 25 lines)
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