Problem 1: Discuss the pros and cons of Amazon's growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently.
Problem 2: Determine the impact if Amazon.com had split up and become a family of brands (for example, "Amazon" for books, "Supertoys" for toys, etc.), each with a different public face but all run by the same parent company.
Problem 3: Determine if it would be possible for Barnes and Noble or Borders to extend their markets in the same way that Amazon.com has. Explain your rationale.
Problem 4: Determine what Amazon.com would need to do to expand their distribution chain to include some brick and mortar outlets, and whether or not this would be a good idea.
Problem 5: Create a table to compare and contrast the Web sites: www.Amazon.com, www.BarnesAndNoble.com, and www.Borders.com, using the following criteria: functionality, design, content, originality, professionalism, and effectiveness. Include the table as an appendix to the required paper.